The Get Naturae promise,
written into every drop.
Trend-true natural beauty, rotated weekly.
We do the trend-reading, vendor vetting, and regulatory homework so every drop lands on the shelf labeled, claim-checked, and ready for checkout.
- MoCRA-claims audited
- No unapproved color additives
- Retailer liability honored end-to-end
How we choose the brands behind every drop.
- 01
A dropship-ready supplier bench
We pull from the clean-beauty names you already trust — Acure, SheaMoisture, Andalou, HiBAR — plus a small bench of aligned specialty makers. Vendor intake is by invitation, not open submission.
- 02
Behavioral signals we watch weekly
Creator-side search velocity and supplier-bench sell-through drive every Tuesday pick. Today is rosemary scalp serums at +412% week-over-week; next week is whatever has its moment.
- 03
Trend rotation, not trend accumulation
We rotate roughly 30% of the shelf every four weeks. The roster stays narrow enough that we can swap a vendor in mid-cycle without leaving a half-curated listing behind.
What we check before the listing goes live.
- 01
Claims discipline
Words like "organic" and "natural" are stripped from copy unless the FDA has formally defined the term under MoCRA. No inherited marketing language, no inherited legal risk.
- 02
Color-additive inventory
Every pigment is checked against the FDA color-additive inventory. If a hue requires a batch-certified lot, we drop the SKU before it earns a listing — not after checkout.
- 03
Prohibited-ingredient spot-check
A standing list of restricted and prohibited ingredients is screened on every intake. Anything flagged is returned to the vendor with the specific citation, not a vague "we passed on it."
- 04
Preservative + lab panel
Preservative systems and stability claims are read against the registered formula. If the shelf life conflicts with the preservative load, we don't list it.
How MoCRA-compliant labeling lands on every drop.
- 01
Required disclosure fields
Every package carries the disclosure fields the Modernization of Cosmetics Regulation Act requires — responsible person, ingredient declaration, allergen disclosures — written into the label, not buried in a PDF.
- 02
Lot coding + recall flow
Retailer-of-record liability is honored end-to-end. Even when the box ships from a third-party warehouse, the label and the recall flow name us, not the 3PL behind us.
- 03
CBD region lock + THC certificate
CBD listings are region-locked to states where they're permitted, and every drop carries a 0.0% THC certificate of analysis. The label says so before checkout, not after shipment.
- MoCRA-claims audited
- No unapproved color additives
- Retailer liability honored end-to-end
How the shelf moves, and what happens if a drop misses.
- 01
One drop, every Tuesday
A new picks-of-the-week post lands in your inbox by 9 a.m. ET. The four SKUs in it are the four we're promoting for the next seven days — no surprise restocks, no Friday restock to clear a pallet.
- 02
30% of the shelf, every 4 weeks
We rotate roughly 30% of the shelf every four weeks. The roster stays narrow enough that we can swap a vendor in mid-cycle without leaving a half-curated listing behind — and the listing copy stays current with the new rotation.
- 03
30-day return, even on a curated SKU
Try the SKU for thirty days. If the formula disagrees with your skin, your hair, or your routine, send it back — we eat the return shipping and refund the full order. The claims-discipline note doesn't end at checkout.
Want the receipts behind each rule? Read the in-depth playbook →
Want to see it in motion?
One mail a week. The four SKUs we're promoting, the vendor behind each, and the claims-discipline note written into the listing.
Or write to us at getnaturae@polsia.app.